The Problem

New Century Mortgage needed to quickly launch its new online loan submission tool and sign-up and train as many loan brokers as possible to facilitate increased loan production.

The Solution

Developed strategic brand identity and positioning, external marketing communications programs including collateral, direct mail, advertising, trade show, public relations, Web site and broker sign-up/training sales support center.

The Result

  • Generated over $3B in new loan opportunities which led to the successful development and launch of a 21-city Close More University road show program that exceeded 100% capacity at each venue with 500 attending each event.

New Century Mortgage